Whether your goal is to increase brand recognition, generate leads or drive direct sales, AR could be a powerful tool for achieving your marketing goals. How could your business use augmented reality to enhance its print media marketing?
Print ads are less intrusive than other forms of media. Radio and television ads often interrupt programming which can sometimes be an annoyance. With print media, the prospect has greater control as to when she views the ads, which eliminates interruptions.
In the present scenario, technical textiles has been identified as a great potential area for upgrading the Indian textile industry. Since the conventional textiles industry has reached a level of saturation in terms of development, innovation and value-addition, technical textiles offer a great opportunity to succeed in the post WTO scenario.
We distinguish between six different types of print media for brands: advertising in newspapers and magazines, use of direct mail, customer magazines, door drop and catalogues. These are the most important print channels to support brands.