PRINT MEDIA :

Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record. Following are the major print media of mass communication.

a) Books

b) Newspapers

c) Magazines

Books :

In the past books was not a mass medium but privilege of the elite class. There were two reasons for that. Firstly, books were not printed but transcribed by hand. Secondly, the low literacy level in the masses limited books exclusively to a small fraction of the society. It was the nineteenth century which saw book as a mass medium.

In the contemporary world, book is one of the most effective mass media. It is the best source of education. However, it should not be talent merely as an educational tool., It is the best and cheapest means of storing and transmitting to others the records, knowledge, literature speculations and entertainment characteristics of the human society. It represents the conscience of time and people gone by, and it speaks to each reader individually. Computer can also be used for storage and retrieval of information. However it has yet to go a long way to replace book for storing and retrieval purposes.

Books provide permanent record. Some books printed several years ago are still in existence. Books, from their beginning, have demonstrated their capacity to bind traditional societies together and to give rise to new and sometimes revolutionary thought patterns.

Newspaper

Newspaper is one of the most important and effective print media of mass communication. It was first published in Germany and later spread its roots to the rest of the world. Its valuable services to the community like information, education, entertainment, persuasion, cultural transmission, record facility etc., have made it an inevitable medium for the contemporary world.

Magazines

Magazine is a comparatively more entertaining print media. Besides other uses it gratifies readers urge for entertainment. It contains features, comics, sports, showbiz, current affairs etc., for its readers.

This article comes from mass-communication-talk edit released