Print media is dead. Or is it? For a handful of well-connected New Yorkers, glossy, start-up magazines are the latest status symbols.

“It’s either mad or genius to start a print publication in 2013,” said Kevin Sessums, the editor of FourTwoNine, a new gay publication exploring topics such as activism, relationships and fashion. It’s also expensive: The first issue of Wherever, a new travel magazine, cost about $20,000 to put out. FourTwoNine wouldn’t say how much it’s spent, but it “wasn’t cheap,” a spokeswoman said.

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What: FourTwoNine hits newsstands in October with Sarah Jessica Parker and Bravo’s Andy Cohen on its debut cover. Let’s Panic went on sale this month, featuring surrealist photography and a story by John Waters. Wherever, a tri-annual, launched last spring, its pages filled with vintage tourism ads and first-person pieces about moving to Bushwick.

Who: Rawan Hadid, 28 years old, created Wherever as a tome for serial wanderers after getting, she says, “tired of looking at glossy travel magazines.” Let’s Panic is the brainchild of fashion photographer Aaron Ward, who grew frustrated with editorial “bleeding into advertising.” Mr. Sessums, a memoirist and veteran writer of Vanity Fair, called magazine editing one of the last “aesthetic dictatorships,” and said he’s aiming to oversee an edgy publication that a reader will “throw across the room…but not throw out.”

Why: “When you’re working for Vogue, you have to speak Vogue,” said public-relations honcho Kelly Cutrone. A magazine to call one’s own operates, in part, she said, as “a marketing campaign…for people on the radar.”

These upstart editors are also aiming to make magazines like the ones they once admired. “There’s a gap in the publishing world,” said Koko Ntuen, editor in chief of Ladygunn, a two-year-old magazine that styles itself as a Vice competitor. “It didn’t seem like this was the time to do it,” Mr. Ward said, “but there’s a crazy hunger for these magazines that I loved growing up. They were inspirational, and that’s gotten diluted.”

This article comes from wsj edit released

Keeping the presses rolling for all kinds of printed materials needed by a wide range of customers.

Why is this skill important?

Print Media Technology involves the production of printed material using sheet-fed offset and digital printing presses. They need to use other equipment to create finished printed products. The print media technician is involved with all aspects of the printing process from the initial planning and preparation, through to the print run, checking for consistent quality in the final product, to cleaning up after the print run is complete.

The technician most often works in a printing or publishing business, and needs to have a deep knowledge of how to handle, troubleshoot, and maintain printing factors such as ink types, custom colour mixing, paper properties, and complex printing, trimming/cutting and quality control equipment.

The technician continuously demonstrates expertise and exercises technical and creative decisions throughout an often long but always exciting evolution from concept to completion.

This article comes from worldskillsabudhabi2017 edit released

Is print media dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print media still maintains its stance as a powerful and necessary component of an ad campaign. Let’s take a closer look at print media and some advantages it has over its digital counterparts.

Tangibility – A print media piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print media that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print media ad.

Branding – Print media ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

Less Print media Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print media publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print media and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print media. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.

This article comes from forbes edit released

Print Media are lightweight, portable, disposable publications printed on paper and circulated as physical copies which hold informative and entertaining content that is of general or special interest.

Today, many books, newspapers, magazines and newsletters are published on digital electronic editions on the Internet. The print media is an effective way to communicate with people locally or on international level. Attracting media attention can help expand your influence and name recognition in target communities.

Print Media gives a stand to your brand recognition. The colour, text, design, etc helps in recalling of your brand to your end users. Print Media plays a vital role in any business, small or big all has got its value added.

This article comes from innothoughts edit released

Print media typically includes newspapers, articles, journals etc. on the other hand, electronic media could be internet, television etc.

Print Media

• Choice of reading – Allows user to read anytime and can be carried anywhere.
• A much affordable form of media when compared to electronic.
• For an individual, it’s quite an easy proof for any sort of information – People specially living in rural areas can easily afford a newspaper as compared to TV’s etc.
• Relatively easier form of accessibility public for campaigns etc.

Electronic media

• A more advanced form of media.
• Introduces more revenues and job opportunities.
• Relatively a more innovative form of media. Thanks to motion pictures, animation etc.
• A variety of options available unlike print media. People can surf through different channels, site etc.
• Very appropriate for instant POLLS reviews of public.
• Works better for people with hearing and seeing disabilities.
• Can be reached faster and can be made LIVE.

The main intent of any media is to pass information to pubic. Be it electronic or print media, the public needs to be aware of the news. Most of the people in daily lives start with print media and gradually, as the day passes by, switch to electronic media.

This article comes from careerride edit released

Although things have improved slightly in the print media in 2015, almost all major print editorial pages are controlled by publishers who are whole hog on privatization and charters: NYT and Chicago Tribune and the Tribune network are leading the bandwagon and heavily influenced by Bloomberg, Broad, and Murdoch.

The Progressive, The Nation (the country’s oldest journal of political and cultural opinion), Salon, Valerie Strauss of the Washington Post most often include stories and voices of teachers in print; while Politico, The Huffington Post, Alternet, Truthout, and Common Dreams are open to teacher voices that call attention to a counter narrative.

Diane Ravitch, Anthony Cody, Jon Pelto’s Education Blogger’s Network, Cynthia Liu’s K12 News Network, Tim Slekar’s Busted Pencils site, Dr. James Miller’s War Report, and the Network for Public Education, an organization formed to counter the neoliberal Democrats for Education Reform, have all worked to build online grassroots communities opposed to right libertarian and neoliberal public education disruption-destruction. Peter Greene has been relentlessly spot-on, taking Mr. Gates-Duncan-Petrilli on every day. The work of blogger-authors Mercedes Schneider and Jeff Bryant has been exemplary in reaching a broader audience at Huffington Post and Salon. Edushyster (Jennifer Berkshire) brings a deft humorous touch to her articles and interviews. Dozens of local bloggers around the country like Mike and Fred Klonsky in Chicago, The Jose Vilson in New York, and Julian Vasquez-Heilig’s Cloaking Inequity blog have been relentless, but don’t always get the attention they deserve.

GMMB, a think-tank and PR firm located in Washington DC and heavily subsidized by the Bill and Melinda Gates Foundation has also had a big impact on the shaping negative opinion of public schools and public school teachers. GMMB carefully prepared the media packets and campaign in support of the Common Core Standards and has worked very closely with the Fordham Institute to supply talking points and interviews to virtually every major media outlet. GMMB has hired media insiders who have worked in most major cable news and print media institutions, opening easy access to editorial boards and the country’s major education reporters. Mr. Duncan’s former PR officer, a former reporter for the LA Times, revolved into a GMMB job one year ago. It is not a stretch to say that there is virtually no institutional membrane existing between GMMB, the Fordham Institute, and the Department of Education under Secretary Duncan. Indeed, presidential appointments of top assistant secretaries that are closely connected with the Bill and Melinda Gates Foundation are the norm within the Obama Department of Education. Michael Petrilli of the Fordham Institute was called by virtually every major print, cable, and digital reporter from 2015-16 for talking points in defense of the Common Core Curriculum which, like the Fordham Institute, is heavily funded by the Bill and Melinda Gates Foundation.

This article comes from livingindialogue edit released

Turn on your TV on Saturday or Sunday during the day and you’ll discover that the great majority of shows are infomercials. That is, they are program-length commercials paid for by the companies presenting products and services in those shows.

In the evening you’ll see this is no longer the case. Instead of infomercials you’ll find actual programs — either original or syndicated — presented by the network or channel you happen to be watching. These shows are interrupted by short blocks of ads that have been sold to advertisers in the same way that the larger blocks of time earlier in the day were sold to infomercial creators.

The only difference between the day and evening hours is that at night the station believes it can entice an audience to watch its own programs — and by extension the ads that run during those programs, which in turn allows the network to charge for those ads based on the size of audience they capture. More audience at any given time equals more advertising revenue.

Running infomercials during the day is an open admission that a network or channel has thrown in the towel not simply on creating their own programming for that block of time, but even on the idea that they might present syndicated content (sitcom reruns, for example) as a means of attracting an audience. For that time slot on that particular day, taking money up-front from an infomercial provider produces more revenue than would trying to attract an audience by traditional means, And because the station is getting paid in advance it doesn’t care whether anyone watches or not. (Think about that.)

While there are a lot of factors in play, the only important dynamic in this entire television paradigm is the fact that traditional networks, stations and channels are locked into a broadcasting model. They are charged with filling each and every hour of the day with programming that will attract whoever happens to be sitting in the audience at that time. Those hours of the day cannot be moved, program times can only be moved with difficulty (the risk being that a previously-interested audience may not tag along to the new time), and until time travel becomes a reality that’s never, ever going to change.

What television is doing to compensate — what it must do — is provide on-demand content. Instead of trying to force an increasingly mobile and easily distracted audience to stand still long enough to be entertained at an appointed hour, television must disconnect itself from specific broadcast times as much as possible. In NYC there are a ridiculous number of cable channels still using the broadcast model — many of which seem to show nothing but infomercials twenty-four hours a day. But there is also a large and increasingly diversified slate of on-demand stations providing not only movies, but traditional and niche programming as well.

That’s why broadcast television is going to die of a certainty, and why print media never will. Because physical books have always met the on-demand test. It’s their greatest strength, by far, and always has been.

Yes, print media will shrink as e-books and e-readers continue to take market share, but that’s all to the good, and not just because of the trees it will save. Most books do not contain information that needs to be preserved in physical form. If print media becomes a smaller market aimed at collectibles or high-end artisanal products, books themselves will still retain the utility they have always had. (To whatever extent physical books are vulnerable to flood and fire, it’s also true that a physical book exists independent of electronic hardware failures or battery capacity.)

Publishing is a flawed business, but books are not flawed devices. print media will never die because even today a book is still a completely functional delivery system for the content it contains.

This article comes ditchwalk edit released

Savvy advertisers know that newspapers are a good investment for their print media advertising dollars. After all, a whopping 147 million American adults read a newspaper in print in the past week.

Did you know that 79% of newspaper users took action on a newspaper ad in the past week? And 8 in 10 adults used newspaper inserts in the past 30 days to make a purchasing decision. Print media advertising is an investment that yields a solid ROI.

Newspapers attract readers of all ages, so your print media advertisement is sure to be seen by your target audience. The most recently released statistics indicate that almost 6 in 10 adults, between the ages of 18-34, read a newspaper. Seven out of ten adults who are 35 or older read a newspaper; and nearly eight in ten adults 55+ are newspaper readers.

In addition to the traditional run-of-paper/press (ROP) ads that appear in the various sections throughout a newspaper, there are many other interesting options available for your print media advertising. Consider placing a popular “strip ad” on the bottom of the front page, or perhaps a removable Post-it note at the top of the front page. This is the perfect way to draw attention to your message!

Don’t forget about free standing inserts and creatively sized ad units, or adding color to your ad for maximum impact. Color ads are perceived to be 33% more beneficial than black and white ads, and are 31% more likely to drive readers to the advertiser’s location.

Consumers rate newspapers as the medium with the most trusted and believable ads, as most valuable in planning shopping, and preferred for receiving advertising information. Be sure to place your print media advertisement in the medium that is valued by its readers for its quality and content. You’re sure to be in good company.

This article comes from mansimedia edit released

Print Media design is an essential element of targeted messaging, whether you are a small mom-and-pop spot or a Fortune 500 company.

Effective print media design involves not just the skill needed to produce aesthetically-pleasing designs, but also a keen awareness of the variations needed for each medium. For example, the design we propose for a business card is going to be much different than what we present for a billboard. What works well for a trade show display might not translate well to your letterhead.

Understanding medium-specific print media design is crucial right from the outset of any project. Our long print media design history has given us ample opportunity to work with many of the largest printing companies in the country. Our print media designers know what it takes to creatively design what’s best for each print media size and purpose.

The Surprising Power of Print Media

Some argue the digital revolution has replaced the need for conventional paper publishing, we have found that for the majority of firms, that just isn’t true. However, it has somewhat altered the way we approach each print media design project. For one thing, whatever we design for print media usually needs to be able to transfer easily to some digital format, whether that is a website or mobile application. Secondly, because people rely more heavily on the web than ever, print media design products tend to enjoy a longer shelf life. They also get more exposure because less is printed overall. Plus, with more companies increasingly relying heavily on internet marketing, many of those traditional outlets for print media advertising (magazines, newspapers, storefronts, billboards, etc.) are less crowded. That means your print media design has more room to shine.

Your print media design is not merely a decoration and it shouldn’t be an afterthought. It’s an investment.

When done right, print media design can be leveraged as a strategic asset. It allows you to communicate clearly, quickly and meaningfully. Competition in so many industries is increasingly fierce. You need to set yourself above the fray.

The Surprising Power of Print Media

Some argue the digital revolution has replaced the need for conventional paper publishing, we have found that for the majority of firms, that just isn’t true. However, it has somewhat altered the way we approach each print media design project. For one thing, whatever we design for print media usually needs to be able to transfer easily to some digital format, whether that is a website or mobile application. Secondly, because people rely more heavily on the web than ever, print media design products tend to enjoy a longer shelf life. They also get more exposure because less is printed overall. Plus, with more companies increasingly relying heavily on internet marketing, many of those traditional outlets for print media advertising (magazines, newspapers, storefronts, billboards, etc.) are less crowded. That means your print media design has more room to shine.

Your print media design is not merely a decoration and it shouldn’t be an afterthought. It’s an investment.

When done right, print media design can be leveraged as a strategic asset. It allows you to communicate clearly, quickly and meaningfully. Competition in so many industries is increasingly fierce. You need to set yourself above the fray.

This article comes from gomedia edit released

The importance of print media can be seen through its many forms. Print media is portable, and is available at any time, even when there is no service or power. Many consumers prefer printed material like newspapers and magazines to digital versions. It is visible and accessible?even though sharing digital media is both faster and easier?because there is no need for special keywords or account information to access print media.

Print media is long-lasting; it can’t be deleted. It is also seen as being professional, and that professionalism allows for print media to achieve a credibility that is difficult to achieve in digital media. Consumers also have more trust in print media over digital media, as of 2015. Print media can be informative, as it allows companies that want to push a sale onto potential customers to do so in a variety of printed forms, such as brochures and color sales fliers. Print media also helps a company build its image, because lasting photographs of the product or service the business offers can enhance the consumer’s impression of the product.

This article comes from reference edit released