Savvy advertisers know that newspapers are a good investment for their print media advertising dollars. After all, a whopping 147 million American adults read a newspaper in print in the past week.

Did you know that 79% of newspaper users took action on a newspaper ad in the past week? And 8 in 10 adults used newspaper inserts in the past 30 days to make a purchasing decision. Print media advertising is an investment that yields a solid ROI.

Newspapers attract readers of all ages, so your print media advertisement is sure to be seen by your target audience. The most recently released statistics indicate that almost 6 in 10 adults, between the ages of 18-34, read a newspaper. Seven out of ten adults who are 35 or older read a newspaper; and nearly eight in ten adults 55+ are newspaper readers.

In addition to the traditional run-of-paper/press (ROP) ads that appear in the various sections throughout a newspaper, there are many other interesting options available for your print media advertising. Consider placing a popular “strip ad” on the bottom of the front page, or perhaps a removable Post-it note at the top of the front page. This is the perfect way to draw attention to your message!

Don’t forget about free standing inserts and creatively sized ad units, or adding color to your ad for maximum impact. Color ads are perceived to be 33% more beneficial than black and white ads, and are 31% more likely to drive readers to the advertiser’s location.

Consumers rate newspapers as the medium with the most trusted and believable ads, as most valuable in planning shopping, and preferred for receiving advertising information. Be sure to place your print media advertisement in the medium that is valued by its readers for its quality and content. You’re sure to be in good company.

This article comes from mansimedia edit released