Overview

Print media is a form of communication that comes in many different types. Messages can be sent out and printed on fliers, in newspapers, billboards and magazines. Once the pieces are printed, they are distributed to their proper audience. The communication can be used to send information on promotions or updates on news or events.

Production Time

Over the years, print media have become a less attractive source of information because of the time it takes to produce such materials. In order to print newspapers, magazines and other media for distribution, the products must be designed, and the text must be written and thoroughly checked for errors before being sent to the printer. Once the copies are printed, they are posted for mail delivery, dropped off at newsstands for purchase or delivered to people’s homes. It can take hours, days or weeks from the time material is written until it reaches its audience.

Frequency of Distibution

The frequency of distribution is a key characteristic of print media. Some publications that contain time-sensitive information such as newspapers and magazines can be distributed daily, weekly, monthly, quarterly and even annually. Other media such as newsletters, booklets and pamphlets can be distributed as needed for individuals to pick up at their own discretion.

Types

Print media come in a wide variety of options. The most commonly circulated forms are newspapers, magazines and fliers. The content of the pieces varies, and the products are distributed using different timelines and in different amounts. The content communicates the news, gossip, retail sales or whatever message the sender is trying to convey.

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