Print Media design is an essential element of targeted messaging, whether you are a small mom-and-pop spot or a Fortune 500 company.
Effective print media design involves not just the skill needed to produce aesthetically-pleasing designs, but also a keen awareness of the variations needed for each medium. For example, the design we propose for a business card is going to be much different than what we present for a billboard. What works well for a trade show display might not translate well to your letterhead.
Understanding medium-specific print media design is crucial right from the outset of any project. Our long print media design history has given us ample opportunity to work with many of the largest printing companies in the country. Our print media designers know what it takes to creatively design what’s best for each print media size and purpose.
The Surprising Power of Print Media
Some argue the digital revolution has replaced the need for conventional paper publishing, we have found that for the majority of firms, that just isn’t true. However, it has somewhat altered the way we approach each print media design project. For one thing, whatever we design for print media usually needs to be able to transfer easily to some digital format, whether that is a website or mobile application. Secondly, because people rely more heavily on the web than ever, print media design products tend to enjoy a longer shelf life. They also get more exposure because less is printed overall. Plus, with more companies increasingly relying heavily on internet marketing, many of those traditional outlets for print media advertising (magazines, newspapers, storefronts, billboards, etc.) are less crowded. That means your print media design has more room to shine.
Your print media design is not merely a decoration and it shouldn’t be an afterthought. It’s an investment.
When done right, print media design can be leveraged as a strategic asset. It allows you to communicate clearly, quickly and meaningfully. Competition in so many industries is increasingly fierce. You need to set yourself above the fray.
The Surprising Power of Print Media
Some argue the digital revolution has replaced the need for conventional paper publishing, we have found that for the majority of firms, that just isn’t true. However, it has somewhat altered the way we approach each print media design project. For one thing, whatever we design for print media usually needs to be able to transfer easily to some digital format, whether that is a website or mobile application. Secondly, because people rely more heavily on the web than ever, print media design products tend to enjoy a longer shelf life. They also get more exposure because less is printed overall. Plus, with more companies increasingly relying heavily on internet marketing, many of those traditional outlets for print media advertising (magazines, newspapers, storefronts, billboards, etc.) are less crowded. That means your print media design has more room to shine.
Your print media design is not merely a decoration and it shouldn’t be an afterthought. It’s an investment.
When done right, print media design can be leveraged as a strategic asset. It allows you to communicate clearly, quickly and meaningfully. Competition in so many industries is increasingly fierce. You need to set yourself above the fray.
This article comes from gomedia edit released