Print media is a major aspect of a multi-media campaign, and the 65,229 Plant Engineering subscribers who receive the printed and digital monthly issue represent a large segment of your target market.

Power of Plant Engineering*:

• Eighty percent of respondents are regular readers of Plant Engineering, and 54% read an issue for 30 minutes or longer.
• Fifty-eight percent of readers share their copy of Plant Engineering with a peer or colleague; an average of three people read one print issue. Readers typical scan an issue for articles of interest (57%) or read cover-to-cover (25%).
• The average Plant Engineering magazine subscriber refers to their printed issues three times per month.
• According to respondents, the most valuable topics covered by Plant Engineering are new technology and tools (96%), codes and standards (92%), and case studies and best practices (92%).
• After viewing a printed issue of Plant Engineering, 67% of respondents have visited an advertiser’s website, 60% have passed information on to a colleague, and 51% have contacted an advertiser directly.

Reaching the full audience is critical, and advertising in the print issue gets your product in the hands of the plant engineer.

This artice comes from cfemedia edit released