The importance of print media can be seen through its many forms. Print media is portable, and is available at any time, even when there is no service or power. Many consumers prefer printed material like newspapers and magazines to digital versions. It is visible and accessible?even though sharing digital media is both faster and easier?because there is no need for special keywords or account information to access print media.

Print media is long-lasting; it can’t be deleted. It is also seen as being professional, and that professionalism allows for print media to achieve a credibility that is difficult to achieve in digital media. Consumers also have more trust in print media over digital media, as of 2015. Print media can be informative, as it allows companies that want to push a sale onto potential customers to do so in a variety of printed forms, such as brochures and color sales fliers. Print media also helps a company build its image, because lasting photographs of the product or service the business offers can enhance the consumer’s impression of the product.

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Magazines, newspapers, flyers, newsletters, scholarly journals and other materials that are physically printed on paper are examples of print media. Whereas print media was once much more prevalent, the advent of e-books, digital publishing tools and applications have caused many groups that typically created print media to begin publishing through digital channels.

Although there are some advantages to creating print media, creating digital media is typically much less expensive. There are no costs for paper, ink, publishing facilities or delivery. These cost savings may be passed on to readers, who often pay less for a digital subscription than they would for a print subscription.

An existing problem when relying on print as a primary medium is the inability to keep up with the news as it happens. By the time a news story is published and delivered in a print publication, the story may have updated significantly.

Newsweek is an example of a magazine that has struggled to balance print and digital operations. In 2012, Newsweek announced it would end its print version of the magazine and instead create a digital-only version of the magazine. However, less than a year later, Newsweek announced that it would reintroduce a printed version.

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The Print Media Technician is involved with all aspects of the printing process from the initial planning and preparation, through the print run, checking for consistent quality to cleaning up after the print run is complete. The work is usually large scale production of printed materials for a range of clients. Specifically, Print Media Technology involves the production of printed material using an offset sheet-fed press and other equipment to create finished, printed products. This occupation is responsible for producing all printed material at a printing operation.

The Technician will usually work in printing businesses or publishers and will use complex specialist equipment. A detailed knowledge of the equipment and materials used is vital to produce high quality products that comply with the specification in a cost-effective and efficient manner.

The Print Media Technician requires an in-depth knowledge of handling, troubleshooting, and maintaining printing factors such as ink, paper, and equipment. Generally, production of the printed product will use a traditional ink-on-paper process, but increasingly technicians are using toner-on-paper technology for shorter runs and variable data.

Print Media Technicians also have to be able to mix custom ink colours and operate cutting equipment to produce a job to a customer’s specifications. Quality control equipment like densitometers and photospectrometres are used to verify and adjust the print quality.

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On several occasions it has been found that graphic web designers have the same approach and mindset as that of print media designing, even when they are designing for web. There are many differences between the two – quite crucial to know for success of web designers. Here are some of such important differences which you need to know.

Fonts:

When designing for prints you do not have to worry about fonts displaying properly in a browser. A reader will see the font which you have specified in the designing process. In web designing a number of font replacing techniques are used such as @font-face and Cufón which help in incorporating non standard fonts in designing for user convenience.

Resolution:

This implies the image quality and measures in pixels Web images should not be more than 72 ppi since the image will load very slow on the screen. Designing for prints does not have such restrictions.

Monitor size:

When you are designing for print media you have a specific print size in mind and will be designing as per that specific page size. This is not the case in web designing since you will have to take into account different monitor sizes and screen resolutions too.

Color Differences:

In print projects CMYK color model is mainly used since printing jobs are mainly done using yellow, black, magenta and cyan inks. Websites are always viewed on a screen and hence a RGB color model.

File sizes:

File size is never an issue for prints. The more details you have in your print the better it is – these are normally of 10 or 20 MB and sometimes even of 100 MB. However, you cannot have such big files in a website. These would take hours of loading time.

Layout Control:

The controlling ability of layouts on a webpage is quite different from different designing tools like Illustrator and Photoshop. These programs shall help you to move graphics and texts precisely and just where you desire them. However, tables and HTML do not allow such kind of flexibility.

Web Graphic Designing Is Continuous Process:

If designer for a printed piece it gets over once the design is sent to print. The job is over. Web graphic designing is different. It is all about continuous improvement, regular tweaking and continuous improvement. It is continuous.

Measuring Effectiveness:

It is difficult to measure the effectiveness of any print design, since once it is out, you will never get an idea on how people are reacting to it and how people are seeing it. However, a graphic designer for web can be easily measured through Google analytics.

Dimensionality:

Print design is 2 dimensional and lots of attention is given to layout. Every view is meant for a fixed canvas size which is not the case for web graphic designing, where it is all about scrolling the page and is just opposite the experience of canvas.

Experience:

Print designing allows you to walk through the information, select the information, enhance and explain all the page elements. Web designing is a great transient experience which is completely based on users movements.

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What is the Print Media?

The print media is composed of newspapers, community newsletters, wire services, magazines, and other publications. Within these publications, there are two main pisions of labor: reporting and editing. Reporters are the newspaper writers who investigate newsworthy events and interesting stories. Editors assign stories to reporters, edit story content, and decide which stories to print.

Why is the Print Media Important?

The print media is an effective way to alert the public to the Weatherization Assistance Program and its work. Readers often bypass paid advertising, but a story from an independent journalist increases public awareness and builds local credibility. The media reaches a poad audience of readers on a daily basis. Reporters and editors are always looking for interesting, newsworthy stories. Attracting media attention can help expand your influence and name recognition in target communities.

How do I Alert the Media to a Weatherization Story?

Reporters sometimes independently cover Weatherization stories, but you’ll increase your chances of coverage if you contact the newsdesk in advance. Tell them what the story is about and why it is newsworthy. There are four excellent ways of alerting journalists to Weatherization stories and events:

1. Submit a press advisory in advance via email, fax, or hand-delivery. Following the event, submit a press release with a summary of the event. Note if photos or video footage are available.
2. Pursue a professional relationship with reporters and editors. Network at community functions, invite them to lunch, or find other ways of meeting and speaking with members of news organizations, i.e. school board meetings, golf tournaments, basketball games, etc. If reporters know you personally, they are more likely to consider your story suggestions seriously.
3. Call a news organization’s story tip line. Most newspapers have informal, toll-free hotlines that record story ideas, which are then passed on to reporters. You can find the number in the newspaper or on the Web site. Also, many newspapers have special e-mail addresses specifically for story suggestions.
4. Write the reporter a letter. Introduce yourself and your organization and explain your story idea. This is a low-pressure method that is useful for attracting press attention to feature stories that are not time-sensitive. Press letters tend to focus less on generating immediate coverage and more on educating reporters.

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