The term news media refers to the groups that communicate information and news to people. Most Americans get their information about government from the news media because it would be impossible to gather all the news themselves. Media outlets have responded to the increasing reliance of Americans on television and the Internet by making the news even more readily available to people. There are three main types of news media: print media, broadcast media, and the Internet.

Print Media

The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. These publications are collectively known as the print media. Although print media readership has declined in the last few decades, many Americans still read a newspaper every day or a newsmagazine on a regular basis. The influence of print media is therefore significant. Regular readers of print media tend to be more likely to be politically active.

The print media is responsible for more reporting than other news sources. Many news reports on television, for example, are merely follow-up stories about news that first appeared in newspapers. The top American newspapers, such as the New York Times, the Washington Post, and the Los Angeles Times, often set the agenda for many other media sources.

The Newspaper of Record

Because of its history of excellence and influence, the New York Times is sometimes called the newspaper of record: If a story is not in the Times, it is not important. In 2003, however, the newspaper suffered a major blow to its credibility when Times journalist Jayson Blair admitted that he had fabricated some of his stories. The Times has since made extensive efforts to prevent any similar scandals, but some readers have lost trust in the paper.

Broadcast Media

Broadcast media are news reports broadcast via radio and television. Television news is hugely important in the United States because more Americans get their news from television broadcasts than from any other source.

Television News

The main broadcast networks—ABC, CBS, and NBC—each have a news division that broadcasts a nightly news show. For the past fifty years, most Americans watched one or more of these broadcasts. Since the 1980s, however, cable news channels have chipped away at the broadcast networks. CNN and MSNBC both broadcast news around the clock. Because the cable news channels are always broadcasting news programs, many people who want to follow a story closely tune in to these stations first. The relatively new Fox network news program has also drawn numerous viewers away from the big three networks.

Radio News

The other type of broadcast media is radio. Before the advent of television in the 1950s, most Americans relied on radio broadcasts for their news. Although fewer Americans rely on radio as their primary news source, many people still listen to radio news every day, especially during morning and evening commutes. Local news stations have a particularly large audience because they can report on local weather, traffic, and events.

Talk Radio

Since the 1980s, talk radio has emerged as a major force in broadcasting. Talk radio is a radio format in which the hosts mix interviews with political commentary. As a result, many talk radio shows are highly partisan. Conservatives have a strong hold on American talk radio through programs hosted by influential commentators, such as Rush Limbaugh and Sean Hannity.

The Internet

The Internet is slowly transforming the news media because more Americans are relying on online sources of news instead of traditional print and broadcast media. Americans surf the sites of more traditional media outlets, such as NBC and CNN, but also turn to unique online news sources such as weblogs. Websites can provide text, audio, and video information, all of the ways traditional media are transmitted. The web also allows for a more interactive approach by allowing people to personally tailor the news they receive via personalized web portals, newsgroups, podcasts, and RSS feeds.

Weblogs—known colloquially as blogs—have become very influential since the start of the twenty-first century. Leading bloggers write their opinions on a variety of issues, and thousands of people respond on message boards. Although many blogs are highly partisan and inaccurate, a few have been instrumental in breaking big stories.

This article comes from sparknotes edit released

Print media is dead. Or is it? For a handful of well-connected New Yorkers, glossy, start-up magazines are the latest status symbols.

“It’s either mad or genius to start a print publication in 2013,” said Kevin Sessums, the editor of FourTwoNine, a new gay publication exploring topics such as activism, relationships and fashion. It’s also expensive: The first issue of Wherever, a new travel magazine, cost about $20,000 to put out. FourTwoNine wouldn’t say how much it’s spent, but it “wasn’t cheap,” a spokeswoman said.

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What: FourTwoNine hits newsstands in October with Sarah Jessica Parker and Bravo’s Andy Cohen on its debut cover. Let’s Panic went on sale this month, featuring surrealist photography and a story by John Waters. Wherever, a tri-annual, launched last spring, its pages filled with vintage tourism ads and first-person pieces about moving to Bushwick.

Who: Rawan Hadid, 28 years old, created Wherever as a tome for serial wanderers after getting, she says, “tired of looking at glossy travel magazines.” Let’s Panic is the brainchild of fashion photographer Aaron Ward, who grew frustrated with editorial “bleeding into advertising.” Mr. Sessums, a memoirist and veteran writer of Vanity Fair, called magazine editing one of the last “aesthetic dictatorships,” and said he’s aiming to oversee an edgy publication that a reader will “throw across the room…but not throw out.”

Why: “When you’re working for Vogue, you have to speak Vogue,” said public-relations honcho Kelly Cutrone. A magazine to call one’s own operates, in part, she said, as “a marketing campaign…for people on the radar.”

These upstart editors are also aiming to make magazines like the ones they once admired. “There’s a gap in the publishing world,” said Koko Ntuen, editor in chief of Ladygunn, a two-year-old magazine that styles itself as a Vice competitor. “It didn’t seem like this was the time to do it,” Mr. Ward said, “but there’s a crazy hunger for these magazines that I loved growing up. They were inspirational, and that’s gotten diluted.”

This article comes from wsj edit released

Keeping the presses rolling for all kinds of printed materials needed by a wide range of customers.

Why is this skill important?

Print Media Technology involves the production of printed material using sheet-fed offset and digital printing presses. They need to use other equipment to create finished printed products. The print media technician is involved with all aspects of the printing process from the initial planning and preparation, through to the print run, checking for consistent quality in the final product, to cleaning up after the print run is complete.

The technician most often works in a printing or publishing business, and needs to have a deep knowledge of how to handle, troubleshoot, and maintain printing factors such as ink types, custom colour mixing, paper properties, and complex printing, trimming/cutting and quality control equipment.

The technician continuously demonstrates expertise and exercises technical and creative decisions throughout an often long but always exciting evolution from concept to completion.

This article comes from worldskillsabudhabi2017 edit released

Is print media dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print media still maintains its stance as a powerful and necessary component of an ad campaign. Let’s take a closer look at print media and some advantages it has over its digital counterparts.

Tangibility – A print media piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print media that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print media ad.

Branding – Print media ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

Less Print media Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print media publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print media and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print media. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.

This article comes from forbes edit released

Print Media are lightweight, portable, disposable publications printed on paper and circulated as physical copies which hold informative and entertaining content that is of general or special interest.

Today, many books, newspapers, magazines and newsletters are published on digital electronic editions on the Internet. The print media is an effective way to communicate with people locally or on international level. Attracting media attention can help expand your influence and name recognition in target communities.

Print Media gives a stand to your brand recognition. The colour, text, design, etc helps in recalling of your brand to your end users. Print Media plays a vital role in any business, small or big all has got its value added.

This article comes from innothoughts edit released