Successful book publishers market their books using an assorted mix of promotional media. A powerful communication mix includes publicity, advertising, sales promotion, content marketing, and personal selling. Many publishers focus on publicity and avoid advertising — print media advertising in particular. In part that is a cost decision, since it has become easier and more affordable than ever to market online, but some publishers also discount print magazines and newspapers as mediums of the past. In reality, a strategic use of print and digital can most effectively and efficiently increase sales.

Technology has made it easier and cheaper than ever for small book publishers to reach their prospective buyers through advertising. Websites, social media sites, and email campaigns offer immediacy and interactivity. But traditional print media advertising retains many of the advantages that made it the lifeblood of marketing communications for decades. For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may outweigh even the most-used digital media. Here are 10 benefits of print media advertising to consider as you plot your promotional strategies.

1. Targeted Marketing

Magazines, targeted newspapers, association newsletters all have content that is read by an audience of people who are interested in that topic. Your advertisement in that medium can reach people who are already invested in learning more about your subject. This is a key difference from programmatic ads, which follow targeted audiences as they move across different, often unrelated websites.

With print media advertising you can target readers based on their common interests, profession, region, or a variety of other factors. Your content about fishing could be advertised in a magazine read by fly fishers in the south, and communicated differently in the same magazine to ice fishers in the north. A message about your content about how to find a job would be told differently in a college newspaper than it would in the newspaperBoomers read by 50+ people looking for a second career.

2. Cost Effectiveness

Targeted print media advertising can make your promotional budget more efficient and effective as you match your message with the interests of a niche print medium’s subscribers (nutrition, for example, versus nutrition for long-distance runners). Instead of a strategy of “spray and pray” in which you try to reach the largest number of people, use targeted print adverting to reach an interested audience less expensively.

Also, the demand for print media advertising has been declining and publications are willing to work with you to get and keep your business. You may be able to negotiate a lower price than quoted in their media kits especially when they are close to their deadline. They may accept a lower price so they can fill any open (remnant) advertising space.

3. Engagement

People surfing the Internet actually spend less than 15 seconds scanning a website. But the person who subscribed to a magazine or newspaper made a conscious decision to read it. And they are more focused on your message because, unlike when surfing the web, they are not multi-tasking.

4. High Ad Recall

People who are engaged are more likely to remember an eye-catching message. Magazine ads have the second highest receptivity of any media.

5. Pass-along Exposure

When people are finished reading a magazine they may give it to someone else to read. Or they may donate it to their local coffee shop, beauty salon, barbershop, or other place where people read while waiting for service. Your ad goes with it for additional exposure.

6. Longevity

Unlike Internet ads, your print ad will be around long after the online ads have disappeared. Magazines and other print publications may be on display in the waiting rooms of doctors’ offices and other venues for months. Other digital media, such as email campaigns, may get lost in your prospects’ inbox and deleted before they even read it.

7. Credibility

You can buy a regional or local ad in national print media. When your prospects see your book featured in a national publication, they view it with more respect than if it was only featured online.

8. Non-Intrusiveness

In 2015, online marketers “were confronted with anti-advertising sentiment that seemed to skyrocket… In October, 2015 13.2 million people in the U.S. used ad-blocking software tool AdBlock Plus, up about 23% from the same period in 2014. The assault on the $183 billion U.S. ad business has forced marketers, media companies, and publishers to find new ways to make sure ads are seen.” (The Wall Street Journal, Dec 28, 2015, Page B1) With print media, your prospects view your ads on their terms and as part of their chosen reading material.

9. Visibility

Because print advertising has been declining, there are less ads vying for a reader’s attention. This means your ad will have more impact since it may not have to compete with many other ads.

10. Safety

The proliferation of viruses and spam online makes many people wary of clicking on a banner ad, no matter how enticing it may sound.

While many of today’s advertisers are moving to the web to reach their target markets, print advertising still holds many benefits, can play an important role in marketing strategy, and should not be overlooked. A powerful, persuasive, multi-media marketing-communication campaign should use assorted forms of media to draw on the strengths of each. This can most successfully increase your sales, revenue, and profits.

This article comes from book-business edit released

Print media is a major aspect of a multi-media campaign, and the 65,229 Plant Engineering subscribers who receive the printed and digital monthly issue represent a large segment of your target market.

Power of Plant Engineering*:

• Eighty percent of respondents are regular readers of Plant Engineering, and 54% read an issue for 30 minutes or longer.
• Fifty-eight percent of readers share their copy of Plant Engineering with a peer or colleague; an average of three people read one print issue. Readers typical scan an issue for articles of interest (57%) or read cover-to-cover (25%).
• The average Plant Engineering magazine subscriber refers to their printed issues three times per month.
• According to respondents, the most valuable topics covered by Plant Engineering are new technology and tools (96%), codes and standards (92%), and case studies and best practices (92%).
• After viewing a printed issue of Plant Engineering, 67% of respondents have visited an advertiser’s website, 60% have passed information on to a colleague, and 51% have contacted an advertiser directly.

Reaching the full audience is critical, and advertising in the print issue gets your product in the hands of the plant engineer.

This artice comes from cfemedia edit released

What is a print media ad?

Print media advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. Print media ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print media advertising is seen as an expensive, untrackable, traditional media format.

You would think the category is void of innovative ideas, but that’s certainly not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads.

Here are 15 print media ads that should make you rethink the word “traditional.”

1) Glacial

If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print media ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print media ad was made with salt particles, which reduce the freezing point of water.

2) Nivea

This print media ad won the Mobile Grand Prix at Cannes in 2014. The ad includes a wristband you could attach to your child as he runs around at the beach. The app lets you set a distance and receive alerts if the child wandered beyond the limit.

3) UTEC

UTEC, an engineering and technology university, wanted to recruit more students. Instead of placing the smiling faces of young graduates on a billboard, it created an ad that pulled moisture out of the air in Lima, Peru, which sees very little rain each year.

4) Motorola

The brand teamed up with Wired to promote the Moto X’s custimization. People could change the color of the phone by pushing buttons.

5) Kontor Records

Kontor Records wanted to get the attention of creative advertising professionals. Instead of mailing out the latest CD, it sent a vinyl record with a paper turntable that could be played with an iPhone.

6) Peugot

This print media ad for the car brand features a one-page ad with a front view of the car that asked people to hit the ad. The spread following it included a mini air bag that inflated when hit.

7) Lexus

In 2013, Lexus released an ad that, when placed over an iPad, revealed the car in action with different backgrounds and music.

8) Lladro Lighting

Why advertise lamps when you can give people an ad that transforms into a lamp? The print media ads act like a pop-up book, allowing people to create their own lamp shape by mounting the paper in a corner.

9) Ford

To show off the features of the Ford Explorer, the brand published three print media ads with interactive elements. The reader could scan a QR code and then line up the phone on the ad to see the car in action.

10) Volkswagon

Volkswagon published a three-page spread so readers could take a test drive. You could download an app and can try out different features, including the “Lane Assist” mode that would cause the phone to vibrate when it got too close to one side of the road.

11) Sonera

The telecommunications company highlighted its 4G wireless speed with a print media ad that served as the game board for an iPhone game.

12) C&A

Fashion retailer C&A published a print media ad in customized magazine editions that were linked to a person’s Facebook account. Readers could Like their favorite looks on Facebook by pressing the button in the ad. The data was then sent to a leaderboard in the store.

13) Nivea

To promote its sunscreen products, Nivea created a print media ad with a solar panel that could charge a cell phone.

14) Shikun & Binui Solaria

Israeli energy company launched this print media ad to promote green energy. The print media ad just seems like a simple black and white drawing. However, when you hold it up to sunlight, vibrant colors appear.

15) CW Network

The CW published this print media ad in Entertainment Weekly in 2012. The ad featured a LCD screen that is updated with videos from the network and a stream of live tweets.

This article comes from hubspot edit released

The Print Media Emphasis engages new forms of artistic expression through interdisciplinary explorations by mark-making and gesture with bodily, mechanical and technological tools.

A strong foundation in art history and theory is supplemented by discussions of historical, conceptual, and critical approaches to print media, providing a framework for investigation into the technical and material aspects of print-based practices. Manual, photographic, and digital print processes are explored, with an emphasis on the fluid manipulation of materials.

The Print Media Emphasis allows for a variety of approaches to print practice, incorporating two-and three-dimensional multiples, book arts, installation, performance, documentation, and other hybrid expressions.

This article comes from visual arts umbc edit released

The main difference between print media and electronic media is that print media tends to retain its form. A purchased book stays the same in terms of information throughout its life.

In contrast, electronic media changes. The type of media that can be read with an electronic device changes, but the media itself can also change. People can edit videos, songs and even texts, and viewers can then read the new forms.

Printing books and magazines takes time, but uploading a news story that happened just a few minutes ago may only take a few minutes. This means that electronic media formats are often preferred for news reporting because the news stories can be the most current.

This article comes from reference edit released