The Print Media department is characterized by an expanded concept of printmaking through interdisciplinary practice. This expansive approach to print as process allows for innovation with traditional and new print media. A print can exist as a drawing, graphic, photograph, sculpture, video, sound file, digital file or performance. The department supports a broad investigation of print media. It builds a framework for critique beginning with the historic role of print as a Democratic Voice and continues with media ecology and the circulation of images in the 21st Century.

Challenge begins in the studio. Each student that enters the department should have a high level of self-motivation to create work, a restless curiosity about self and world, the maturity to handle the interface of life and creative practice and be willing to work with others for mutual artistic growth within a constructive but demanding learning environment.

Program

The Print Media Department is a community of individuals from diverse backgrounds that enthusiastically consent to work together and contribute their efforts toward a shared purpose, which is to research, discuss and produce work that will define a leading position within the vanguard of contemporary art practice. Ongoing critical dialogue is fostered through peer review during weekly critiques, one-on-one meetings with the artist-in-residence, weekly reading group, meetings with visiting artists and critics and through the campus wide critical studies program.

The Department’s operation schedule reflects our program’s dedication to the development of each member’s individual studio practice, as well as the growth of a shared set of critical thinking, writing, and social practice skills that will contribute to and advance the discipline of Print Media.

In addition to visits by notable artists, critics, and curators from around the world the department schedules numerous field trips in the City of Detroit. Students have the opportunity to engage with artists, collectives, museums, and galleries in the city. There are also yearly field trips to other cities in the states and abroad.

Facilities

The Print Media Department is located within two adjacent buildings. The department occupies two floors in the Academy Administration building. A cluster of semi-private studios for students, a small computer lab, a critique room, and a kitchen occupy the first floor. The lower level houses recently renovated print shop facilities for water-based screenprinting, intaglio, lithography, and letterpress processes. Additional studios and a large, communal workspace are located across the street in the Lone Pine building. The Academy’s professionally staffed and well-equipped Central Media Lab, Wood Shop and Library further enhance the department’s resources. The metro Detroit business and manufacturing community offers many possibilities for outsourcing of work if required.

This article comes from cranbrookart edit released

It has been said that we are in the equivalent of the pre-printing press period and our information revolution hasn’t yet had its equivalent of the Reformation and 100 Years War.

What is the future of print media? Can it survive? Will there be any staff writers left?

It seems ironic that journalism is very much alive but print media is on the wane.

When it comes to print media, they are very cost-effective because of their traditional nature. Newspapers and Magazines have their own unique identity is not wrong to say that print media and digital media are interdependent.

One of the demerit of print media is, have the limited validity. For e.g. the newspaper will be only read on the same day. Nobody will read it the next day. And, it will be very costly for advertiser to market their product or brand every day on the newspaper.

Also, most of the readers don’t read the details. Therefore, it can be possible, that if the advertisement consists of small size, then it will get overlooked by most of the readers. The not-so-famous newspaper may also misprint the ad or sometimes the quality of printing can affect the ad.

Magazine becomes specialised in both; reader appeal and commercial focus. Magazines has an added advantage of premium and potential readers. Therefore, it is easy to target the audience demographically.

It is also unavoidable fact that, in the era of digital marketing, the charm of print media is decreasing. The number of internet and social media users, is exceptionally higher than the readers of print media. Due to the internet revolution, many people are losing interest in buying newspapers and preferring to read the news online.

Print media is the oldest form of mass communication. The effect of advertisement is purely based on its content. As far as the industry is concern, print media is still one of the strongest medium mass communication.

Conclusion

The printed Media industry is surely not in a death phase. The reason is the dual concept and the advertisement revenue is falling because the readers are getting drifted away to the other media. In few case, newspaper content itself drifts them away from the print. if newspapers provide such kind of delights to its readers, the industry will be rejuvenated once again and in turn resulting in their circulation and readership growth.

This article comes from quora edit released

Print media offers a diverse and fertile ground to nurture contemporary approaches to creative inquiry.

The print media studio discipline cultivates both traditional approaches to lithography, intaglio, serigraphy, and relief and nontraditional approaches that can expand to digital imaging, video, and installations.

Varying theoretical models are explored that guide students’ personal research in the medium. Visiting artists offer varying perspectives in print media, a field that regularly challenges notions of originality, authorship, dissemination, and systems of exchange.

This article comes from iup edit released

How has the print media industry historically treated public education, and how does the print media treat public education today?

Print media consists of newspapers, magazines, books, and other printed material. And media itself plays a dominant role in the learning process, especially print media. It has the potential to shape personalities, change the way one views the world, and reality. Before there was internet, computers, iPads, and other forms of technology, there were newspapers, journals, and magazines, which serve as the oldest channel of communication. The print media treats public education the same today through the continuing use of newspapers, journals, magazines, and books. Books are still the most popular form of print media used for education. With books, students have access to informal and formal education.

How has the print media industry helped drive improvements and public awareness of public education?

The books and other print media that children read or have read to them affects improvement and public awareness of public education directly and indirectly. Books and magazines inform adults on how to have a healthy and productive life while advertising affects the various types of clothing, food, and toys that are bought for children. Studies on literacy have revealed that the amount and the type of printed materials that adults have in the home, and how the adults interact with these materials around the children, affect the children’s interest and literacy achievement (Barbour, Barbour & Scully, 2008). Books, like children’s peers, provide children with an insight of their society that gives them reaffirming of their own lives and challenges their outlooks. Furthermore, without the print media industry the public awareness of the need for improvements in public education would not be made known as effectively.

This article comes from brainmass edit released

Since the advent of digital distribution, many traditional print publications — some venerable institutions that have been around for more than a century — have gone the way of the dodo bird. Despite the growth of e-readers and tablets, consumers continue to feel more positive toward print advertising than digital media, according to the Magazine Media Fact Book. When deciding how you should allocate your advertising dollars to best promote your product, keep in mind there are a few pros and cons to print media.

Pro: Drives Purchase Intent

According to the Readership Institute at Northwestern University, advertising is one of the top five drivers of newspaper consumption. On the magazine front, almost two-thirds of readers say they enjoy reading magazine ads, while more than half read their favorite print magazines specifically to gain information about new brands. Consumers enjoy and trust print advertising. At a time when consumers are fast-forwarding or bypassing advertising altogether, print media is considered a destination for advertising.

Pro: Cost, Lifespan, Production

Newspaper advertising can be less expensive than advertising in other media outlets. With different ad sizes and rates, even small businesses can place an ad that won’t break the budget. If your ad requires production changes, they can generally be made quickly. Ad design services are usually free. In addition, magazines and other print media enjoy loyal audiences. Magazines may be kept around for a month or longer, which gives more exposure to your product.

Pros: Targeted Audience

Print media provides opportunities to advertisers to reach targeted audiences in a local market. When you advertise your small business in local print media, you can focus your ad to fit your desired demographic. For instance, if you want to reach the Asian market, advertising in an Asian publication can generally achieve better results than advertising on other platforms because the readers are a high concentration of your target market.

Cons: Readership Decline

A decline in readership of print media has occurred as more people get their information and advertising from online sources. The firm eMarketer estimates that online newspaper advertising revenue grew more than 8 percent in 2011, while print newspaper advertising revenue sank more than 9 percent in the same year. It is generally a good strategy to spend your advertising budget where your audience is looking.

Con: Rates, Lead Times

While it’s true newspaper is a cost-effective advertising medium, when it comes to magazine advertising, especially in a national publication, the cost can be prohibitive. Furthermore, the magazine industry has long lead times, so your message cannot be delivered as quickly as with other media.

Con: Cluttered Landscape

In print media, your ad may be packed like a sardine among other advertisements, a very common practice in print media. It may be harder for your potential customer to find or read about your product.

This article comes from smallbusiness edit released