Turn on your TV on Saturday or Sunday during the day and you’ll discover that the great majority of shows are infomercials. That is, they are program-length commercials paid for by the companies presenting products and services in those shows.

In the evening you’ll see this is no longer the case. Instead of infomercials you’ll find actual programs — either original or syndicated — presented by the network or channel you happen to be watching. These shows are interrupted by short blocks of ads that have been sold to advertisers in the same way that the larger blocks of time earlier in the day were sold to infomercial creators.

The only difference between the day and evening hours is that at night the station believes it can entice an audience to watch its own programs — and by extension the ads that run during those programs, which in turn allows the network to charge for those ads based on the size of audience they capture. More audience at any given time equals more advertising revenue.

Running infomercials during the day is an open admission that a network or channel has thrown in the towel not simply on creating their own programming for that block of time, but even on the idea that they might present syndicated content (sitcom reruns, for example) as a means of attracting an audience. For that time slot on that particular day, taking money up-front from an infomercial provider produces more revenue than would trying to attract an audience by traditional means, And because the station is getting paid in advance it doesn’t care whether anyone watches or not. (Think about that.)

While there are a lot of factors in play, the only important dynamic in this entire television paradigm is the fact that traditional networks, stations and channels are locked into a broadcasting model. They are charged with filling each and every hour of the day with programming that will attract whoever happens to be sitting in the audience at that time. Those hours of the day cannot be moved, program times can only be moved with difficulty (the risk being that a previously-interested audience may not tag along to the new time), and until time travel becomes a reality that’s never, ever going to change.

What television is doing to compensate — what it must do — is provide on-demand content. Instead of trying to force an increasingly mobile and easily distracted audience to stand still long enough to be entertained at an appointed hour, television must disconnect itself from specific broadcast times as much as possible. In NYC there are a ridiculous number of cable channels still using the broadcast model — many of which seem to show nothing but infomercials twenty-four hours a day. But there is also a large and increasingly diversified slate of on-demand stations providing not only movies, but traditional and niche programming as well.

That’s why broadcast television is going to die of a certainty, and why print media never will. Because physical books have always met the on-demand test. It’s their greatest strength, by far, and always has been.

Yes, print media will shrink as e-books and e-readers continue to take market share, but that’s all to the good, and not just because of the trees it will save. Most books do not contain information that needs to be preserved in physical form. If print media becomes a smaller market aimed at collectibles or high-end artisanal products, books themselves will still retain the utility they have always had. (To whatever extent physical books are vulnerable to flood and fire, it’s also true that a physical book exists independent of electronic hardware failures or battery capacity.)

Publishing is a flawed business, but books are not flawed devices. print media will never die because even today a book is still a completely functional delivery system for the content it contains.

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Savvy advertisers know that newspapers are a good investment for their print media advertising dollars. After all, a whopping 147 million American adults read a newspaper in print in the past week.

Did you know that 79% of newspaper users took action on a newspaper ad in the past week? And 8 in 10 adults used newspaper inserts in the past 30 days to make a purchasing decision. Print media advertising is an investment that yields a solid ROI.

Newspapers attract readers of all ages, so your print media advertisement is sure to be seen by your target audience. The most recently released statistics indicate that almost 6 in 10 adults, between the ages of 18-34, read a newspaper. Seven out of ten adults who are 35 or older read a newspaper; and nearly eight in ten adults 55+ are newspaper readers.

In addition to the traditional run-of-paper/press (ROP) ads that appear in the various sections throughout a newspaper, there are many other interesting options available for your print media advertising. Consider placing a popular “strip ad” on the bottom of the front page, or perhaps a removable Post-it note at the top of the front page. This is the perfect way to draw attention to your message!

Don’t forget about free standing inserts and creatively sized ad units, or adding color to your ad for maximum impact. Color ads are perceived to be 33% more beneficial than black and white ads, and are 31% more likely to drive readers to the advertiser’s location.

Consumers rate newspapers as the medium with the most trusted and believable ads, as most valuable in planning shopping, and preferred for receiving advertising information. Be sure to place your print media advertisement in the medium that is valued by its readers for its quality and content. You’re sure to be in good company.

This article comes from mansimedia edit released

Print Media design is an essential element of targeted messaging, whether you are a small mom-and-pop spot or a Fortune 500 company.

Effective print media design involves not just the skill needed to produce aesthetically-pleasing designs, but also a keen awareness of the variations needed for each medium. For example, the design we propose for a business card is going to be much different than what we present for a billboard. What works well for a trade show display might not translate well to your letterhead.

Understanding medium-specific print media design is crucial right from the outset of any project. Our long print media design history has given us ample opportunity to work with many of the largest printing companies in the country. Our print media designers know what it takes to creatively design what’s best for each print media size and purpose.

The Surprising Power of Print Media

Some argue the digital revolution has replaced the need for conventional paper publishing, we have found that for the majority of firms, that just isn’t true. However, it has somewhat altered the way we approach each print media design project. For one thing, whatever we design for print media usually needs to be able to transfer easily to some digital format, whether that is a website or mobile application. Secondly, because people rely more heavily on the web than ever, print media design products tend to enjoy a longer shelf life. They also get more exposure because less is printed overall. Plus, with more companies increasingly relying heavily on internet marketing, many of those traditional outlets for print media advertising (magazines, newspapers, storefronts, billboards, etc.) are less crowded. That means your print media design has more room to shine.

Your print media design is not merely a decoration and it shouldn’t be an afterthought. It’s an investment.

When done right, print media design can be leveraged as a strategic asset. It allows you to communicate clearly, quickly and meaningfully. Competition in so many industries is increasingly fierce. You need to set yourself above the fray.

The Surprising Power of Print Media

Some argue the digital revolution has replaced the need for conventional paper publishing, we have found that for the majority of firms, that just isn’t true. However, it has somewhat altered the way we approach each print media design project. For one thing, whatever we design for print media usually needs to be able to transfer easily to some digital format, whether that is a website or mobile application. Secondly, because people rely more heavily on the web than ever, print media design products tend to enjoy a longer shelf life. They also get more exposure because less is printed overall. Plus, with more companies increasingly relying heavily on internet marketing, many of those traditional outlets for print media advertising (magazines, newspapers, storefronts, billboards, etc.) are less crowded. That means your print media design has more room to shine.

Your print media design is not merely a decoration and it shouldn’t be an afterthought. It’s an investment.

When done right, print media design can be leveraged as a strategic asset. It allows you to communicate clearly, quickly and meaningfully. Competition in so many industries is increasingly fierce. You need to set yourself above the fray.

This article comes from gomedia edit released

The importance of print media can be seen through its many forms. Print media is portable, and is available at any time, even when there is no service or power. Many consumers prefer printed material like newspapers and magazines to digital versions. It is visible and accessible?even though sharing digital media is both faster and easier?because there is no need for special keywords or account information to access print media.

Print media is long-lasting; it can’t be deleted. It is also seen as being professional, and that professionalism allows for print media to achieve a credibility that is difficult to achieve in digital media. Consumers also have more trust in print media over digital media, as of 2015. Print media can be informative, as it allows companies that want to push a sale onto potential customers to do so in a variety of printed forms, such as brochures and color sales fliers. Print media also helps a company build its image, because lasting photographs of the product or service the business offers can enhance the consumer’s impression of the product.

This article comes from reference edit released

Magazines, newspapers, flyers, newsletters, scholarly journals and other materials that are physically printed on paper are examples of print media. Whereas print media was once much more prevalent, the advent of e-books, digital publishing tools and applications have caused many groups that typically created print media to begin publishing through digital channels.

Although there are some advantages to creating print media, creating digital media is typically much less expensive. There are no costs for paper, ink, publishing facilities or delivery. These cost savings may be passed on to readers, who often pay less for a digital subscription than they would for a print subscription.

An existing problem when relying on print as a primary medium is the inability to keep up with the news as it happens. By the time a news story is published and delivered in a print publication, the story may have updated significantly.

Newsweek is an example of a magazine that has struggled to balance print and digital operations. In 2012, Newsweek announced it would end its print version of the magazine and instead create a digital-only version of the magazine. However, less than a year later, Newsweek announced that it would reintroduce a printed version.

This article comes from reference edit released