Keeping the presses rolling for all kinds of printed materials needed by a wide range of customers.

Why is this skill important?

Print Media Technology involves the production of printed material using sheet-fed offset and digital printing presses. They need to use other equipment to create finished printed products. The print media technician is involved with all aspects of the printing process from the initial planning and preparation, through to the print run, checking for consistent quality in the final product, to cleaning up after the print run is complete.

The technician most often works in a printing or publishing business, and needs to have a deep knowledge of how to handle, troubleshoot, and maintain printing factors such as ink types, custom colour mixing, paper properties, and complex printing, trimming/cutting and quality control equipment.

The technician continuously demonstrates expertise and exercises technical and creative decisions throughout an often long but always exciting evolution from concept to completion.

This article comes from worldskillsabudhabi2017 edit released

Is print media dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print media still maintains its stance as a powerful and necessary component of an ad campaign. Let’s take a closer look at print media and some advantages it has over its digital counterparts.

Tangibility – A print media piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print media that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print media ad.

Branding – Print media ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

Less Print media Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print media publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print media and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print media. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.

This article comes from forbes edit released

Print Media are lightweight, portable, disposable publications printed on paper and circulated as physical copies which hold informative and entertaining content that is of general or special interest.

Today, many books, newspapers, magazines and newsletters are published on digital electronic editions on the Internet. The print media is an effective way to communicate with people locally or on international level. Attracting media attention can help expand your influence and name recognition in target communities.

Print Media gives a stand to your brand recognition. The colour, text, design, etc helps in recalling of your brand to your end users. Print Media plays a vital role in any business, small or big all has got its value added.

This article comes from innothoughts edit released

Print media typically includes newspapers, articles, journals etc. on the other hand, electronic media could be internet, television etc.

Print Media

• Choice of reading – Allows user to read anytime and can be carried anywhere.
• A much affordable form of media when compared to electronic.
• For an individual, it’s quite an easy proof for any sort of information – People specially living in rural areas can easily afford a newspaper as compared to TV’s etc.
• Relatively easier form of accessibility public for campaigns etc.

Electronic media

• A more advanced form of media.
• Introduces more revenues and job opportunities.
• Relatively a more innovative form of media. Thanks to motion pictures, animation etc.
• A variety of options available unlike print media. People can surf through different channels, site etc.
• Very appropriate for instant POLLS reviews of public.
• Works better for people with hearing and seeing disabilities.
• Can be reached faster and can be made LIVE.

The main intent of any media is to pass information to pubic. Be it electronic or print media, the public needs to be aware of the news. Most of the people in daily lives start with print media and gradually, as the day passes by, switch to electronic media.

This article comes from careerride edit released

Although things have improved slightly in the print media in 2015, almost all major print editorial pages are controlled by publishers who are whole hog on privatization and charters: NYT and Chicago Tribune and the Tribune network are leading the bandwagon and heavily influenced by Bloomberg, Broad, and Murdoch.

The Progressive, The Nation (the country’s oldest journal of political and cultural opinion), Salon, Valerie Strauss of the Washington Post most often include stories and voices of teachers in print; while Politico, The Huffington Post, Alternet, Truthout, and Common Dreams are open to teacher voices that call attention to a counter narrative.

Diane Ravitch, Anthony Cody, Jon Pelto’s Education Blogger’s Network, Cynthia Liu’s K12 News Network, Tim Slekar’s Busted Pencils site, Dr. James Miller’s War Report, and the Network for Public Education, an organization formed to counter the neoliberal Democrats for Education Reform, have all worked to build online grassroots communities opposed to right libertarian and neoliberal public education disruption-destruction. Peter Greene has been relentlessly spot-on, taking Mr. Gates-Duncan-Petrilli on every day. The work of blogger-authors Mercedes Schneider and Jeff Bryant has been exemplary in reaching a broader audience at Huffington Post and Salon. Edushyster (Jennifer Berkshire) brings a deft humorous touch to her articles and interviews. Dozens of local bloggers around the country like Mike and Fred Klonsky in Chicago, The Jose Vilson in New York, and Julian Vasquez-Heilig’s Cloaking Inequity blog have been relentless, but don’t always get the attention they deserve.

GMMB, a think-tank and PR firm located in Washington DC and heavily subsidized by the Bill and Melinda Gates Foundation has also had a big impact on the shaping negative opinion of public schools and public school teachers. GMMB carefully prepared the media packets and campaign in support of the Common Core Standards and has worked very closely with the Fordham Institute to supply talking points and interviews to virtually every major media outlet. GMMB has hired media insiders who have worked in most major cable news and print media institutions, opening easy access to editorial boards and the country’s major education reporters. Mr. Duncan’s former PR officer, a former reporter for the LA Times, revolved into a GMMB job one year ago. It is not a stretch to say that there is virtually no institutional membrane existing between GMMB, the Fordham Institute, and the Department of Education under Secretary Duncan. Indeed, presidential appointments of top assistant secretaries that are closely connected with the Bill and Melinda Gates Foundation are the norm within the Obama Department of Education. Michael Petrilli of the Fordham Institute was called by virtually every major print, cable, and digital reporter from 2015-16 for talking points in defense of the Common Core Curriculum which, like the Fordham Institute, is heavily funded by the Bill and Melinda Gates Foundation.

This article comes from livingindialogue edit released