What is a print media ad?

Print media advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. Print media ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print media advertising is seen as an expensive, untrackable, traditional media format.

You would think the category is void of innovative ideas, but that’s certainly not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads.

Here are 15 print media ads that should make you rethink the word “traditional.”

1) Glacial

If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print media ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print media ad was made with salt particles, which reduce the freezing point of water.

2) Nivea

This print media ad won the Mobile Grand Prix at Cannes in 2014. The ad includes a wristband you could attach to your child as he runs around at the beach. The app lets you set a distance and receive alerts if the child wandered beyond the limit.

3) UTEC

UTEC, an engineering and technology university, wanted to recruit more students. Instead of placing the smiling faces of young graduates on a billboard, it created an ad that pulled moisture out of the air in Lima, Peru, which sees very little rain each year.

4) Motorola

The brand teamed up with Wired to promote the Moto X’s custimization. People could change the color of the phone by pushing buttons.

5) Kontor Records

Kontor Records wanted to get the attention of creative advertising professionals. Instead of mailing out the latest CD, it sent a vinyl record with a paper turntable that could be played with an iPhone.

6) Peugot

This print media ad for the car brand features a one-page ad with a front view of the car that asked people to hit the ad. The spread following it included a mini air bag that inflated when hit.

7) Lexus

In 2013, Lexus released an ad that, when placed over an iPad, revealed the car in action with different backgrounds and music.

8) Lladro Lighting

Why advertise lamps when you can give people an ad that transforms into a lamp? The print media ads act like a pop-up book, allowing people to create their own lamp shape by mounting the paper in a corner.

9) Ford

To show off the features of the Ford Explorer, the brand published three print media ads with interactive elements. The reader could scan a QR code and then line up the phone on the ad to see the car in action.

10) Volkswagon

Volkswagon published a three-page spread so readers could take a test drive. You could download an app and can try out different features, including the “Lane Assist” mode that would cause the phone to vibrate when it got too close to one side of the road.

11) Sonera

The telecommunications company highlighted its 4G wireless speed with a print media ad that served as the game board for an iPhone game.

12) C&A

Fashion retailer C&A published a print media ad in customized magazine editions that were linked to a person’s Facebook account. Readers could Like their favorite looks on Facebook by pressing the button in the ad. The data was then sent to a leaderboard in the store.

13) Nivea

To promote its sunscreen products, Nivea created a print media ad with a solar panel that could charge a cell phone.

14) Shikun & Binui Solaria

Israeli energy company launched this print media ad to promote green energy. The print media ad just seems like a simple black and white drawing. However, when you hold it up to sunlight, vibrant colors appear.

15) CW Network

The CW published this print media ad in Entertainment Weekly in 2012. The ad featured a LCD screen that is updated with videos from the network and a stream of live tweets.

This article comes from hubspot edit released

The Print Media Emphasis engages new forms of artistic expression through interdisciplinary explorations by mark-making and gesture with bodily, mechanical and technological tools.

A strong foundation in art history and theory is supplemented by discussions of historical, conceptual, and critical approaches to print media, providing a framework for investigation into the technical and material aspects of print-based practices. Manual, photographic, and digital print processes are explored, with an emphasis on the fluid manipulation of materials.

The Print Media Emphasis allows for a variety of approaches to print practice, incorporating two-and three-dimensional multiples, book arts, installation, performance, documentation, and other hybrid expressions.

This article comes from visual arts umbc edit released

The main difference between print media and electronic media is that print media tends to retain its form. A purchased book stays the same in terms of information throughout its life.

In contrast, electronic media changes. The type of media that can be read with an electronic device changes, but the media itself can also change. People can edit videos, songs and even texts, and viewers can then read the new forms.

Printing books and magazines takes time, but uploading a news story that happened just a few minutes ago may only take a few minutes. This means that electronic media formats are often preferred for news reporting because the news stories can be the most current.

This article comes from reference edit released

Currently, in the times of digital media and Information technology, the importance of print media is same as years before. May be it is the convenience of reading something anytime you want that makes the hardcopies remain more popular. Even in our offices where most of the business and information exchange are carried out through internet, stuff like laser tone cartridge and bulk ink are still very important part of office supplies. It seems like nothing is ever going to take the place of print media. While the usage of printing and print media seems to have no end even in the future, one really gets curious about the history of this media. Let us go back in time and trace back man’s first successful print making endeavor.

Many historians trace the history back to Mesopotamian times of around 3000BC but there are hardly any evidences to prove it. However first actual record is known to be of block prints used around 200AD in China. Initially it was used to print on clothes. As the usage of paper became common around China and East Asia, the same technique was used on paper as well. Nearly two centuries later the Romans also used the same printing techniques on both papers and clothes. The earliest example of a complete printed compilation along with illustrations is The Tiananmen scrolls. It was printed in China in 868 AD. In Korea, the same block technique was further enhanced by using metal rather than wood.

Later during the 9th and 10th century same technique was used in clay, wood, metal, stone and even glass in the Middle East. The Arabs and Egyptians used the technique to print prayer books and amulets. With the Arab invasion of Europe and Central Asia, this technique also travelled along. Yet in Europe also, it was used to print religious banners and scrolls mostly n fabric.

As this technique was taking over the world, the Chinese invented yet another technique in the 1040AD. This was the movable object printing. The basic technique was still the block method but the components were actually movable. The very first example of book printed with this method is a Korean book, ‘Jijki’. It required a lot of effort in moving the tablets around.

During 1843, a new technique was introduced by an American inventor, Richard March Hole. In this technique the image or text to be printed is rolled around a cylinder which is than pressed or rolled over the substrates. With few improvements done along time, his remained a very popular printing technique around the world.

Later, the offset printing was invented during 1875. The technique was initially developed to print on tin but now has become the most common type of printing used for paper. Although it is good for large scale printing purposes, the increase in daily printing requirements lead to the development of most latest printing technique, the laser printing. It is quick and convenient and the equipment is not too heavy or bulky. This is the technique home and office printers are based on.

This article comes from ezine-articles edit released

Print media refers to paper publications circulated in the form of physical editions of books, magazines, journals and newsletters. Print media is given explicit freedom in the First Amendment of the Bill of Rights.

With so many different forms of media distribution, traitional print media is struggling to maintain readership. Due to the fact that publications lose so many readers every year, advertisers are beginning to pull money from print mediums, such as newspapers and magazines.

Instead, those funds are put into other mediums like television, radio, and other digital platforms. Journalists considering a career in this field should recognize that the Internet offers the same level of freedom of expression as print media. Publishing written work on the internet is gaining popularity because of the ease of creating a content and dispersing it.

However, print media has a great touch.

This article comes from reference edit released