Newspapers contain a few of sections such as business section. In the business section will have some article are written by the people are successful in business. They can share their experience and knowledge to all readers. Besides that, print media can help the boutique or shopping complex to promote their products and inform the news of discount the price of their products to readers.

Newspaper contains the job application section which will list the job specification and job description for job applicant. So the company can find the employees easily through newspaper. Magazines are a suitable option to promote the restaurant. For example, have some cate magazines that have shown to audience about the top ten cate in Ipoh. These will help the tourist easily to find the good restaurant and delicious foods at certain place. Readers will interest to the advertisement in magazine because of the better quality paper permits better colour reproduction. These will help the restaurant increase their amount of customer.

In additional, contain some business magazine such as Fortune and SME & Entrepreneurship magazine. This magazine will mainly analysis on matters affecting the SMEs and Fortune magazine will covering local and international business in news, financial news, technology, companies, global economics and more. Print media will help to convey the useful and update business information to readers.

This article comes from ukessays edit released

Media refers to the groups that communicate information and news to all people. Media have divided into three types that are included print media, broadcast media and internet. Print media is the oldest media such as newspaper, magazines, journals, and other printed material.

The printing media is responsible to reporting the latest and accurate news and information. Few type newspapers such as New Straight Times and The Star. After that, many types of magazine such as business, education, entertainment, travel, cate and fashion magazines.

For example, Galaxie is an entertainment magazine and SME & Entrepreneurship is a business magazine. They will have regular readers of print media. Broadcast media is the news is broadcast at radio and television. The main broadcast networks in Malaysia are RTM1, RTM2, RTM3, NTV7 and 8TV. Local news stations have large amount of audience because radio channel will report the local weather, traffic and events. Many people will listen to the radio channel especially during morning and evening.

Nowadays, the internet is the fastest transforming the news because every people know how to online and they will post the latest and updated news on the internet such as Facebook. Internet is a quickly way to transmission the news and information so internet will provide advantages toward various industries to promote their business. Besides that, weblogs also is a ways to transmitting the information through internet. Media is an important communication channel to disseminated education, business, news, entertainment, data and promotional message.

This article comes from ukessays edit released

There’s no question that newspaper and magazine publishers are facing major disruption. That’s largely due to four major trends that are rapidly changing how people consume print media:

1. Consumers are spending more time online. SHAREFrom 2005 to 2010, US consumers spent 74% more time reading online print media. But they also spent 21% less time reading newspapers and 11% less time reading magazines.
2. New devices are growing exponentially.The mobile Internet has taken off everywhere, sparking a revolution in customer behavior. Tablet and e-reader shipments continue to be robust, and an increasing percentage of device owners prefer to read digital versions of their favorite newspapers and magazines.
3. The audience is increasingly fragmented.Newspapers are being challenged by online aggregators and television networks, as well as by standalone vertical alternatives. Magazines are losing readership to customizable social magazines and digital-only interactive sites.
4. New voices are being heard.The Internet has a low cost of entry, and many consumers increasingly have more trust in amateur blogs, social print media, and other user-generated content. They also want to read new, alternative online outlets for hyperlocal news and content.

In parallel to these consumption changes, new modes of advertising have emerged. Many companies have reacted to these trends by cutting costs. Others have begun taking simple steps to adapt their businesses for the digital age. These tactics are understandable and appropriate, but they are not enough.

The Need for Balance

To achieve long-term, sustained, transformational growth, print media companies must balance two goals: maintain or improve margins and invest for the future.

This article comes from bcg edit released