Technical Textiles Are Driving Industry Growth | Apparel Magazine

All the pundits at major shows around the world share a common perception about the global textile industry: that its future growth will be driven by technical textiles. Indeed, technical textiles have become the most important driver of growth in the textile industry. This perception was shared by many experts at the shows.

Technology is the underlying force that is transforming the industry from its conventional to an increasingly digital character. New software solutions, processes and technologies used in garment and leather manufacturing are top of mind at textile trade shows worldwide.

But it is not just the conventional applications of textiles and apparel that are of interest to both the industry and the consumers. The applications are today proliferating, limited only by designers’ imaginations. For example, technical textiles used in the highly-specialized aerospace industry are now being contemplated for consumer applications.

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What Are the Advantages of Print Media Over Electronic Media?

Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogues are more effective at targeting customers and making a lasting impression. Here are some of the advantages of printed media over electronic media.

Advantages of Print Media vs. Electronic Media

20180424Can electronic media replace print media? If you ask brands like Ikea or Williams-Sonoma, the answer would be “no.” These companies derive a huge part of their success from their catalogs and print media. Flashy magazines with vibrant photographs will always be popular among consumers and they’re very effective at grabbing readers’ attention. Additionally, print media is generally an easy and affordable medium to advertise with and effectively spreads awareness within a specific geographical area. You can target your demographic more easily with print media by doing research and delivering your catalogs right to your prospective customers’ mailboxes. Print media allows for easy budgeting and expense management as well.

As for electronic media, although it has a much wider reach and allows for greater flexibility, its results still do not compare to the quality customer relationships you can gain from using a print media strategy. Electronic media does allow businesses and retailers to use pictures, animations, and even 3D imaging to market their products or services, but it comes at a cost. It is actually much more affordable to set up a print marketing campaign. And the profit you gain through targeting the consumers most likely to buy your products outweighs the investment.

Important Types of Print Media

There are three main important types of print media: newspapers and articles, magazines and catalogs, and books. Newspapers and articles are delivered in a frequent and regular manner, and they can be presented attractively to create interest in the reader. This form also provides accurate and authentic information about current events locally and worldwide, related to various human-interest topics like health or entertainment.

Magazines and catalogs go deeper into a particular topic. They can feature stories, interviews, research, or analysis to provide the reader with more details about a specific topic. Unlike newspapers, which provide information on several topics and categories, magazines focus all their content on something specific and provide in-depth research and information about it. Some topic examples include fashion, technology, gaming, interior design, and fitness.

Thirdly, print media can come in the form of books. These can be considered a form of cultural heritage, encompassing scientific reports, history, and literature. Whether it comes in the form of textbooks, adult literature, or storybooks, this form of print media is a great way to target people who still enjoy taking their time and going through an entire book about a topic. Biographies, history, and self-help are some of the categories of this type of print media.

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WHAT IS A TECHNICAL TEXTILE?

Technical textiles and other textiles, such as clothing and fashion, differ significantly. Clothing and fashion fabrics have aesthetic look and form as the key parameters whereas technical textiles are fabrics that have specific functional properties for demanding environments. Technical fabrics are carefully designed and engineered for the specific application to give confidence, that the properties required will be delivered consistently.

YARN TYPES

Technical textiles are usually manufactured from synthetic materials, such as glass fibre, polyester, nylon, polyamide, spun polyester, aramid, and mixed yarns. Other yarn types are used and many more are available, please ask us if you need a particular yarn type not specified here. The materials are usually continuous filaments with or without twist. The higher the weight, the more filaments there are to manage.

COMMON TERMS

There is a certain amount of jargon in weaving, not all of which is immediately obvious. When talking about textiles, you will hear warp, weft, ends, picks amongst many other terms. The terms below are worth focusing on because they are in widespread usage and can be confusing. When giving us details of your needs, if you use a different count system just let us know your needs in the count system you use and our technical team will do the rest.

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Five Predictions For The Future Of Print Media

In an increasingly digital world, the fate of print media is often called into question. Does the rise of mobile and internet mean the death of newspaper and magazine ads? The answer might be more complicated than you think.

Print media is naturally seeing a sharp decline due to the rise of digital. However, there are still channels where print not only makes sense, but can engage audiences more effectively due to its secure and intimate nature. And don’t underestimate the power of combining digital and print media.

Below, five communications executives from Forbes Communications Council offer their predictions for where print media will go from here.

1. The Law Of Diminishing Returns

I think Tim Wu really nailed it on NPR recently: It’s all about “the quest for clicks.” Digital and mobile mediums are steamrolling away the print world. As our society continues to grow its percentage of web-born youth, that print number only declines more and more. In the not too distant future, every billboard, every bus ad, every news source will be read/seen/watched digitally.

2. An Integrated Approach

Mixing print media with a fully integrated approach has been successful with our construction executive buyers, leading to larger enterprise partnerships. Combining social, native, digital and other lead-generation efforts to saturate the audience will help tell the complete story and reach the audience where they feel comfortable interacting with the brand.

3. The Answer To Security Fears

Digital content is beloved because it is easy to produce, syndicate, pivot, measure and demonstrate ROI. But in a world where businesses are limiting access to some digital content for fear of cyber attack and security vulnerabilities, the idea of evolving print media to include features like augmented reality or other digital enhancements might become an attractive option.

This article comes from forbes edit released