Our new company Soyang Technical Textile (Zhejiang) Co., Ltd was established in Zhejiang, China.
New facilities including knitting, weaving, laminating and coating lines for textiles, flexible PVC products were set up.
SoGreen, SoDisplay, SoBoard.
Three new brands were added into present product category.
SoGreen features recyclable or degradable digital printing media.
SoDisplay provides from popular items to unique, displays, roll ups, light box and so on.
SoBoard includes all kinds of printing signs.
To serve European customers efficiently, Soyang Europe BV was set up, located in Rotterdam, Netherland. And to ensure sufficient stock, we rent a huge warehouse, covering an area of 40,000 sq.m.
Three brands, SoTex, SoFlat and SoMagic, are lauched.
SoTex -- environmental-friendly printing textiles which is compatible with solvent, eco-solvent, Latex, UV and so on.
SoFlat-- revolutionary new products featuring seamless & anti-curl performance.
SoMagic-- magic solvent compatible wall covering for indoor decoration.
A set of coating machines were imported from Menzel, Germany. To better operate these machines, operation staff were sent abroad for training.
Soyang's new coating factory was built in Fuyang. It supplies up to 2million square metres high-quality coating materials to the market each year.
Soyang's corporate culture was formed, and a complete employee training system was perfected.
At the same year, Soyang America were also founded, till then a globel marketing frame began to take shape.
Soyang was industrializing steadily.
In June of 2005, Soyang UK was founded in Manchester, UK.
A strategic desicion was made, and a state-of-the-art factory was going to present.
The past three years' development brought Soyang a group of loyal distributors. Under the joint effort of Soyang and its distributors, Soyang obtained high reputation from the market.
The same year, Soyang bought her own office in West 19th Floor, Yongtong Information Plaza, No.141 Huancheng Bei Road, Hangzhou, Zhejiang, China.
Soyang's basic marketing network was formed and its B2B business model started.
Meantime, Soyang hired professional technical staff from Germany and have them involved in its research on high-end products. Many new products suitable for developed countries are developed.
Soyang picked agent system as its initial business model.
Continued to take part in the international fairs, and quickly extended its business to Middle East and Australia.
In 2001, CEO Lily Li set up SOYANG, and launched the first company- owned brand: DAYA FLEX.
Ever since that year, Soyang started to attend some international shows specializing in industrial fabrics, like tech-textile show in Frankfurd, German, and IFAI show in Orlando, USA.